About Us
Performance marketing and analytics for SME's
GenwinIT is a data-driven marketing agency and Google ads agency for SME’s that helps small businesses grow through Google, Meta, and TikTok advertising. We combine tracking, analytics, testing, and continuous optimization so paid media decisions stay tied to ROI.
Who we are
We are a performance marketing agency for small businesses and an SME marketing agency for teams that need clear priorities, reliable measurement, and senior execution. Our role is to turn paid media into qualified leads, stronger revenue visibility, and more confident growth decisions.
Performance marketing across key platforms
We plan and manage Google Ads, Meta Ads, and TikTok campaigns around business goals, budgets, and funnel stage.
Analytics built into execution
Tracking, attribution, dashboards, and reporting are part of the work from the start, not an afterthought.
About the team
Clients work with senior specialists who connect media buying, analytics, and conversion experience. That keeps decisions fast, reporting transparent, and optimizations grounded in real performance signals.
Daniel Diogo · Founder & Performance Strategy
Leads channel strategy across Google, Meta, and TikTok, shaping account structure, offers, and testing priorities for SMEs.
Ana Martins · Tracking & BI
Builds measurement foundations, conversion tracking, dashboards, and reporting that connect ad spend to business outcomes.
Miguel Sousa · Landing Pages & UX
Improves landing pages, forms, and on-page journeys so more paid traffic turns into qualified opportunities.
Why SMEs choose us
Why the approach works
The operating principles behind every account.
Measurable decision-making
As a paid ads agency for SMEs, we focus on tracking quality, cost efficiency, and revenue impact instead of vanity metrics.
Transparent reporting
You see what is working, what is changing, and what we are testing next in plain language.
Cross-platform perspective
We compare Google, Meta, and TikTok performance so budgets move toward the best opportunities.
How we work
Tracking and baseline review
We audit goals, conversion events, attribution, landing pages, and analytics before changing spend.
Testing and optimization
We test audiences, creatives, keywords, bidding, and on-page journeys to improve efficiency over time.
Reporting and iteration
We review results regularly, explain what changed and why, and refine the next set of actions with the client.
Ready to improve marketing performance?
We help SMEs connect campaigns, tracking, analytics, and reporting so growth decisions are backed by clear data.