Tracking audit and diagnostic
Review your current setup to uncover missing events and inconsistencies.
Accurate tracking and conversion setup for every click
Accurate tracking shows what drives revenue and where to invest next. We build a complete measurement setup across your website and ad platforms so you can optimize with confidence.
- Full visibility into conversions and user actions
- Clean data for smarter budget decisions
- Reliable tracking across Google Ads, Meta, and TikTok
Why proper tracking matters
Without accurate tracking, results become guesswork and growth slows. A solid measurement foundation connects every marketing action to real outcomes.
- Conversions are underreported or misattributed
- Budgets are allocated without clear return
- Teams lack visibility into the full funnel
- Optimization is based on assumptions instead of data
- A measurement plan aligned with your business goals
- Consistent event setup across website and platforms
- Validated data you can trust for optimization
- Reporting tied to leads, sales, and revenue
What you can expect
Conversion clarity
Know exactly which campaigns and pages drive results.
Clean, reliable data
Events and conversions tracked consistently across platforms.
Smarter budget allocation
Invest more in channels that deliver measurable return.
Faster optimization
Spot drop offs and fix them quickly with trusted data.
Quality control
Every tag and event is tested and validated before launch.
Actionable reporting
Dashboards focused on leads, sales, and revenue.
Proof our tracking stays accurate
Unattributed conversions
-87%
After rolling out GTM server-side plus consent mode
QA turnaround
48h
Full validation of priority events for a retail store
“Data stopped being the bottleneck. We can finally trust the numbers when we shift budget.”
Filipe Nunes
VP Growth · B2C scale-up · Feb 2026
Updated Feb 2026
QA checklist + naming convention
Every event and test we run before go-live so you can replicate the process.
Access the checklistWho is tracking and conversion for
- E commerce businesses that rely on conversion data
- Service based companies collecting leads through forms
- Brands running advertising across multiple platforms
- Businesses that want to improve performance with clear insights
- Companies seeking transparency and accountability in marketing
Our tracking and conversion services
Google Tag Manager implementation
Centralize tags and ensure every event fires correctly.
Conversion and event setup
Configure key actions like forms, calls, purchases, and add to cart.
Cross platform integrations
Connect tracking with Google Ads, Meta Ads, and TikTok Ads.
Enhanced measurement
Capture deeper engagement data with custom parameters.
Testing, validation, and training
Verify every event and guide your team on how to use the data.
How we work
01
Discovery and measurement plan
Define the conversions and KPIs that matter to your business.
02
Implementation
Set up tags, events, and integrations with a clean structure.
03
Testing and validation
Test every event to confirm accuracy across platforms.
04
Optimization support
Use reliable data to improve performance and ROI.
Ready to track with confidence?
If you want accurate conversion tracking and a reliable setup that supports smarter decisions, GenwinIT is ready to help.