Audience and market research
We analyze your ideal customers and identify the best targeting opportunities to maximize reach and engagement.
High-performing TikTok ads that drive leads and sales
TikTok is one of the fastest growing social platforms and a powerful channel for brands that want to reach a younger, highly engaged audience. GenwinIT builds data driven TikTok strategies and creative that feel native, earn attention, and convert. Whether you want brand awareness, lead generation, or online sales, we align every campaign with your goals.
- Reach a highly engaged audience with native video content
- Increase brand awareness and consideration at scale
- Generate leads and sales with targeted TikTok ads
Why TikTok matters
TikTok rewards creativity and speed. With massive daily usage and powerful targeting, it offers exceptional reach and engagement for businesses of any size.
- Creative that feels like ads and gets ignored
- Targeting that does not match real intent
- No consistent testing or optimization, so performance stalls
- Native style creative that earns attention
- Audience targeting based on interests, behavior, and signals
- Continuous testing and optimization to improve results
What you can expect
Stronger brand recognition
Build visibility with content that feels native to the platform.
Higher engagement
Boost views, likes, and saves with creative that performs.
Qualified traffic
Drive the right people to your site or store.
Lead and sales growth
Optimize toward conversions and measurable outcomes.
Creative testing
Rapid experiments to find winning hooks, formats, and offers.
Clear reporting
Know exactly what is working and where to scale.
Proof TikTok drives revenue
Avg. CPM
€3.12
Awareness campaigns for a D2C brand in Dec 2025
Incremental ROAS
3.1x
Video sequence + Spark Ads for a beauty e-commerce store
“GenwinIT helped us speak the platform’s language and turn attention into repeat buyers.”
Laura Figueiredo
Founder · D2C skincare brand · Jan 2026
Updated Jan 2026
TikTok creative calendar
Weekly hook + CTA framework we share with every production sprint.
Download the calendarWho is TikTok for?
- E-commerce brands
- Small and medium sized businesses
- Local shops and service providers
- Lifestyle, beauty, fitness, and entertainment brands
- Restaurants, food services, and hospitality
- Brands targeting younger demographics
Our TikTok services
Creative direction and ad optimization
We optimise existing creatives by testing formats, hooks and messaging to improve performance without producing content in-house.
Campaign setup and management
We configure objectives, budgets, and targeting to align performance with your goals.
Performance optimization
We monitor campaigns daily and refine targeting, budgets, and creatives to improve results.
A/B testing and experimentation
We test different formats, hooks, and messages to identify what resonates most.
Tracking, analytics, and reporting
We set up accurate tracking and deliver clear insights so you can scale with confidence.
Our approach
01
Research and strategy
We define goals and audience insights to shape a winning plan.
02
Creative and launch
We produce native style ads and launch campaigns with the right settings.
03
Optimization and testing
We run experiments and improve targeting, delivery, and creative performance.
04
Insights and scale
We report on results and scale what delivers the best return.
Ready to grow with TikTok?
If you want to increase visibility and connect with new customers through high impact video, we are ready to help.