Google Ads audit
Complete account review, structure, keywords, ads, and tracking.
Transform clicks into leads and sales with Google Ads.
We build and optimize campaigns focused on profitability, to capture existing demand, reduce waste, and increase return on investment.
- More leads or sales with the same budget
- Clear control of costs, CPA, and ROAS
- Continuous optimization based on real data
Google Ads is effective when it is well structured.
Without a solid strategy and constant optimization, budget is quickly lost on clicks that do not convert.
- Wasted budget on traffic without intent
- Cost per lead or sale keeps rising
- Lack of visibility into real return
- Campaigns structured around business goals
- Targeting focused on intent and value
- Decisions driven by profitability
What you can expect
Smart campaign structure
Accounts organized to scale without losing control.
Conversion focused ads
Clear messaging to improve CTR and traffic quality.
Continuous optimization
Frequent adjustments to bids, search terms, and targeting.
Reliable tracking and conversions
Correct measurement to know exactly what generates value.
Clear, actionable reporting
Focus on ROAS, CPA, sales, and leads.
Focus on the right KPIs
We prioritize growth and eliminate vanity metrics.
Proof Google Ads can scale profitably
Qualified leads
+54%
Added in 90 days for a SaaS client without increasing spend
Avg. CPA
-32%
Professional services account after rebuilding query structure
“We finally know exactly how much pipeline we generate for every €1 invested.”
Tiago Fernandes
Head of Growth · B2B platform · Feb 2026
Updated Feb 2026
Weekly optimization sheet
The checklist we use to review queries, audiences, and creatives every week.
Get the sheetWho is Google Ads for?
- SMBs and scale ups that want predictable growth
- E-commerce focused on sales and ROAS
- Lead generation businesses, B2B and B2C
- Companies that want fast and measurable results
- Teams that need full budget control
Our Google Ads services
Strategy and campaign setup
Setup aligned with business goals and target audience.
Ad copywriting and creatives
Intent focused messaging to increase conversions.
Performance optimization
Ongoing management of bids, search terms, targeting, and tests.
Conversion tracking and analytics
Rigorous setup to measure leads, sales, and real value.
Reporting and strategy meetings
Monthly insights and clear next steps to scale.
Our approach
01
Analysis and goals
We define what success means, leads, sales, CPA, or ROAS.
02
Structure and implementation
Campaigns, ads, and tracking configured correctly.
03
Optimization and testing
A/B tests, refinement of search terms, and targeting.
04
Scale with control
We invest more where there is return and eliminate waste.
Ready to get more out of Google Ads?
Discover where your ad budget truly creates value and how it can be optimized for better results.